David Rogerson Sales and Technical Support

David has a customer-driven mindset and extensive experience in sales and product management. His expertise in component sales and selections, and product training for customers ensure consistently high customer support. In his previous account manager role with Tetra Pak (2018–2020), David provided sales support and business development to end users with SMS, and other engineering houses, who used Alfa Laval and Tetra Pak products on projects. Now part of the team, David brings all his skills and experience directly to SMS and our customers.

Key Skills

  • Customer driven
  • Approachable with great people skills
  • Comprehensive understanding of equipment technical components
  • Well organised
  • Fast learner


  • Trade Certificate: Fitting, Turning and Machining
  • Sales & Product development courses and conferences


David’s family is a big priority outside work. He has four grandchildren and also packs in mountain biking, hunting, and back-country 4 x 4 exploring. In addition, his commitment to conservation work involves setting traps for pests (rats, stoats, weasels, cats and ferrets) to protect the Whio (the native blue duck) in the central North Island’s Pureroa Forest Park. The return on his time and energy is very gratifying, when Whio and their ducklings are observed in the Maramataha River where the trap line is set.

David’s Business Commitment

I really enjoy being on a customer site and delivering solutions for applications in a timely and customer driven manner. In short: I like to get things done for customers.